Chhaya, a Bangladeshi digital insurance startup, has placed first in the Supernova Challenge at GITEX Asia 2025, a global startup competition, winning a $50,000 prize.

This year's GITEX Asia marked the regional expansion of the GITEX Global series. According to a press release, the event's Supernova Challenge brings together emerging startups with breakthrough potential to pitch before a global panel of investors and industry experts.

Chhaya's winning pitch showcased its solution of accessible, transparent, and hassle-free insurance for everyday Bangladeshis, states the press release. The startup features a digital micro-insurance platform that is serving Bangladeshi communities around the world.

As per the press release, with this international recognition, Chhaya is now preparing to scale its presence both within and beyond Bangladesh. The startup is part of the Iterative and Accelerating Asia portfolios and has achieved notable early traction, including regulatory approval in Bangladesh, adds the press release.