Pusti, one of the leading consumer brands of TK Group, has become the beverage partner of Bangladesh Football Federation following a two-year agreement signed today.

"Football is a global sport. We have a very busy schedule in the year of FIFA World Cup. We have already completed some tournaments; some are going on and some will get underway in near future. So we are happy to get our beverage partner," BFF's senior vice-president Abdus Salam Murshedy said at a press conference at the BFF House yesterday.

"Pusti will provide water bottles we need to conduct all national teams' training sessions and at the BFF headquarters," said Murshedy, adding that their estimated demand for water for a year is worth Tk 54 lakh.