Disney’s “Alice in Wonderland” faces boycott in Europe
Helena Bonham Carter as the Red Queen in “Alice in Wonderland”.
Walt Disney has clashed in Europe with several large cinema chains threatening to boycott "Alice in Wonderland", a forthcoming release, after Disney said it would bring forward the DVD release of the film.
Disney wants to accelerate the release by a month, from 17 weeks after the theatrical release to 13 weeks.
The aim is to bolster DVD sales, which have been in decline, by allowing the studio to take advantage of the cinema marketing for the film.
But cinema chains are concerned the early DVD release will eat into ticket sales for "Alice in Wonderland", a 3D fantasy directed by Tim Burton.
“Disney is not keeping its part of the bargain,” Youry Bredewold, a representative for Pathe and the Dutch National Board of Cinema Owners, told AFP.
“There is an agreement between movie distributors and cinema owners that there must be a window of at least four months between the cinema release and the DVD release.”
He added that cinema chains representing 80 per cent of the Dutch market would not show the film.
“We will lose money due to our decision,” he said. “We expected this to become one of the most popular movies of 2010.
“But we decided we need to send a message to the whole industry: if you don't accept our terms we will never show your movies again.”
As Europe's largest theatrical market, any boycott in the UK could also have big repercussions for Disney and the film's global performance at the box office.
There are strong ties between the film, which has a large English cast, and the UK: Tim Burton lives in London and the film's global premiere will also be held there on March 5 with Prince Charles as the guest of honour.
No UK cinema chain has yet publicly backed a boycott of the film but there is growing concern about the longer-term implications at the possible shortening of the theatrical release window.
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