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At this year's Milan Design Week, a bold new voice entered the global design conversation: Fico, a high-end furniture brand from ISHO, the leading design house based in Bangladesh. Positioned as ISHO's global-facing brand, Fico's debut was nothing short of extraordinary—landing on top "must-see" lists by Forbes, Architectural Digest, Dezeen, and more.

Fico's showcase presented an arresting vision: sculptural furniture pieces crafted with ancient techniques, Mediterranean influences, and a flair for cosmopolitan storytelling. Each design expressed a philosophy of "artful living," blending old-world textures with modern form.

But beyond the design, Fico's presence carried deeper resonance. Rayana Hossain, the founder of both ISHO and Fico, delivered a talk during the week on "Design as a catalyst for Social Change", highlighting how thoughtful design can bridge cultural divides and empower new creative economies, particularly in the Global South.

From curated installations to visionary dialogue, Fico's Milan debut was not just a launch—it was a statement. And judging by the global attention it has drawn, it's clear the world is listening.