Syed Alamgir, chief executive officer of FMCG division of the Meghna Group of Industries (MGI), has been awarded with the "Kotler Awards" for his outstanding contribution to the national and international marketing at the "Modern Marketing Conclave-2023".

Alamgir won the award in the category of the "Iconic Achiever of the Year 2023" at a programme jointly organised by Kotler Impact Incorporation, Canada and Northern Education Group (NEG).

Planning Minister MA Mannan and Prime Minister's Economic Affairs Adviser Mashiur Rahman handed over the award to Syed Alamgir at a programme held at the Dhaka Sheraton on Monday, MGI said in a press release.

Alamgir's invention of the idea of ​​100 per cent halal soap impressed the marketing groups of the country and even the world.

Marketing professor Philip Kotler included Syed Alamgir's halal soap strategy as a case study in his textbook "Principles of Marketing".

Alamgir is the only person in the subcontinent whose marketing success made a place in Kotler's book.

Alamgir is also the only person of Bangladesh, who has been honoured as a "Marketing Superstar" in the book.