Mountain Dew’s new TVC featuring Hrithik Roshan now on air
American soft drink brand Mountain Dew has rolled out its latest TVC featuring its brand ambassador Bollywood actor Hrithik Roshan, as part of its ongoing efforts to consolidate its image as the beverage of choice of youths looking to live life on the edge.
Called "Bhoyer Porei Joy" campaign, the TVC showcases that in the face of challenges, only by moving beyond one's fears can one truly achieve what one is capable of, said the PepsiCo-owned brand in a press release yesterday.
For all latest news, follow The Daily Star's Google News channel. The film opens with Roshan on the set of a shoot. Expected to perform a daredevil motorcycle stunt, fear is visible on the actor's face as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew and takes the challenge head-on.
"We are confident consumers across Bangladesh will relate with Hrithik Roshan in the film and that the belief of 'Bhoyer Porei Joy' will resonate strongly with them," said Deepinder Singh Tiwana, general manager of sales, distribution and marketing at Transcom Beverages, the franchise holder of Mountain Dew in Bangladesh.
Mountain Dew is one of the fastest-growing carbonated soft drink brands in Bangladesh, said Khurshid Irfan Chowdhury, managing director and chief executive officer of Transcom Beverages.
Comments