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Unilever in India to rename skin lightening cream to ‘Glow & Lovely’

A customer picks up "Fair & Lovely" brand of skin lightening product from a shelf in a shop in Ahmedabad, India, on June 25, 2020. Photo: Reuters/Amit Dave

The Indian arm of global consumer giant Unilever (ULVR.L) said on Thursday its much-criticised skin cream 'Fair & Lovely' will be rebranded as 'Glow & Lovely'.

Its skin cream for men will be called 'Glow & Handsome', Hindustan Unilever (HLL.NS) said, a week after announcing it would rename its skin lightening cream that has drawn flak for promoting negative stereotypes related to darker skin tones.

 

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Unilever in India to rename skin lightening cream to ‘Glow & Lovely’

A customer picks up "Fair & Lovely" brand of skin lightening product from a shelf in a shop in Ahmedabad, India, on June 25, 2020. Photo: Reuters/Amit Dave

The Indian arm of global consumer giant Unilever (ULVR.L) said on Thursday its much-criticised skin cream 'Fair & Lovely' will be rebranded as 'Glow & Lovely'.

Its skin cream for men will be called 'Glow & Handsome', Hindustan Unilever (HLL.NS) said, a week after announcing it would rename its skin lightening cream that has drawn flak for promoting negative stereotypes related to darker skin tones.

 

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