New reports are flooding in, pointing towards a recurring flaw that has iPhone 15 Pro Max users concerned: persistent images of home screen apps being burned into their device's display.

The issue first came to light when iMore reported on a growing number of complaints spotted on Reddit and Apple's community support forums. Since the iPhone 15's launch on 22 September, numerous users have taken to social media, sharing troubling photos of their device's OLED display showing signs of burn-in. These images distinctly show outlines and faded icons of home screen apps, the keyboard, dock apps, lock screen time, and other elements.

It remains a mystery as to why only the iPhone 15 Pro Max models are experiencing this problem. While OLED screens have historically been susceptible to burn-in, advancements in technology over the years have largely diminished this concern. As TV manufacturer LG highlights on its website, burn-in on OLED televisions is typically a result of static images or on-screen elements displaying for extended periods with high brightness settings.

The iPhone 15 Pro Max's notably bright screen, which can achieve over 2000 nits, may be a contributing factor. There are speculations that the recently reported overheating issues in some iPhone 15 Pro models might also play a role in exacerbating the burn-in problem.

However, Apple Insider, another prominent Apple news outlet, offers a slightly different perspective. Based on their data since 2015, they argue that the OLED display burn-in issue with the iPhone 15 doesn't seem more prevalent than in previous years. This observation suggests that while the issue is indeed present, it may not be unique to the latest Apple model.

Despite this, for the early adopters of iPhone 15, these display problems add to a growing list of concerns with the new handset. Within a month of its release, users had already voiced concerns about overheating. This widespread problem prompted Apple to promptly issue an iOS update, aiming to alleviate overheating and rectify potential iOS 17 bugs that might intensify the phone's temperature.