search engine optimisation

SEO is dead? It’s been dying since 1997

If you’ve been in digital marketing for a while, you’ve probably heard the same prediction over and over again: “SEO is dead”. In fact, SEO has been “dying” since 1997 – yet here we are, still optimising, still ranking, and still adapting.

August 31, 2025
August 31, 2025

SEO is dead? It’s been dying since 1997

If you’ve been in digital marketing for a while, you’ve probably heard the same prediction over and over again: “SEO is dead”. In fact, SEO has been “dying” since 1997 – yet here we are, still optimising, still ranking, and still adapting.