The Daily Star (TDS): Could you provide an overview of the current savings situation at your bank?

M. Nazeem A. Choudhury (MNAC): At Prime Bank, we are witnessing a strong and positive shift towards savings. More people are recognising the importance of building a secure financial future, and we are proud to support them every step of the way. Over the past year, we have recorded healthy growth in both the number of savings accounts and the total volume of deposits. It is inspiring to see customers across different age groups actively managing their money—whether for short-term goals, long-term aspirations, or simply to build a safety net for the future.

TDS: What are the top savings schemes that you are currently offering?

MNAC: Prime Bank was the first in Bangladesh to introduce Islamic banking services alongside conventional banking. Among our most popular offerings are regular savings accounts like the Prime Savings Account, ideal for individuals seeking convenient access and steady returns. For those aiming for higher yields, Fixed Term Deposits such as Prime Fixed Deposit Plus and Prime Mudaraba Term Deposits offer competitive returns.

Our Prime Monthly Income Scheme and Prime Deposit Premium Scheme are ideal for disciplined savers preferring regular monthly contributions. To encourage early financial habits, we launched Prime Youth for university students and young professionals, and Prime First for school students. The Prime Teachers' Account offers higher returns with added benefits, while the Prime Fifty & Plus Account ensures financial security and insurance coverage for senior professionals.

We have also prioritised MSMEs through customised accounts like Prime Business Plus and Prime Business Monthly Income. Our women's segment, Neera, empowers women with tailored savings options, insurance benefits, and dedicated support.

TDS: What initiatives have your bank taken to encourage savings habits among the general public?

MNAC: We believe that promoting financial literacy is essential to nurturing a savings culture. We conduct workshops, webinars, and university sessions to teach saving and budgeting basics. Our relationship managers provide personalised guidance to help customers set and reach their goals. Through business partnerships, we support workplace savings schemes. To promote inclusive banking, Prime Bank introduced video call sign language services and Braille materials across all branches, ensuring accessibility for customers with disabilities. We aim to make saving natural, empowering, and inclusive for all.

TDS: What innovative steps have been implemented to make savings products more convenient and accessible for all kinds of customers?

MNAC: Innovation drives us. Through MyPrime, our digital banking platform, customers can open accounts, manage deposits, and set savings goals anytime, anywhere. New customers can instantly open savings accounts via our website or app with minimal documentation. We have streamlined services to promote inclusivity, enabling individuals from rural areas and all walks of life to access banking digitally or through our branch network. Our specialised services—such as video call support in sign language and Braille banking materials—ensure savings accessibility for all customers.

TDS: What are your future plans regarding the enhancement and expansion of savings products?

MNAC: Looking ahead, we are excited to introduce more personalised savings solutions. Leveraging AI and data analytics, we will offer customised plans tailored to individual customer profiles. We are also exploring green savings products, enabling customers to support eco-friendly initiatives while securing their future. Upcoming upgrades to MyPrime will feature savings nudges, milestone rewards, and goal-tracking dashboards.