Innovative Savings Products for Every Customer

Sohail R K Hussain
Managing Director
Bank Asia
The Daily Star (TDS): Could you provide an overview of the current savings situation at your bank?
Sohail R K Hussain (SRKH): Bank Asia is recognised as one of the leading banks in the industry, distinguished by its diverse deposit products, robust liquidity, and strong capital adequacy. We prudently manage and invest our deposits, ensuring that key financial indicators such as the Advance-to-Deposit Ratio (ADR), Liquidity Coverage Ratio (LCR), and Net Stable Funding Ratio (NSFR) etc. remain strong and well within regulatory limits. Our current deposit portfolio stands at BDT 432,121 million. We are actively mobilising more deposits to create new investment opportunities moving forward. Bank Asia has built a robust and growing savings portfolio, serving a diverse range of customers—from individuals to corporates—across both urban and rural landscapes.
TDS: What are the top savings schemes that you are currently offering?
SRKH: We offer Regular and Star Savings Accounts, Double and Triple Benefit Schemes, Monthly Benefit Schemes, and the Nirbhabona Account for senior citizens. The Deposit Pension Scheme (DPS Plus) and Achol Account for women promote long-term financial planning. High-value savers may choose the Shanchoy E Kotipoti Scheme, while the Vromon Scheme supports travel goals. Additional options include Special Notice Deposit Accounts, Student Accounts, Islamic Mudaraba Savings Accounts, and the Privileged Payroll Savings Account for corporate employees. All products feature attractive rates and flexible options tailored to specific segments.
TDS: What initiatives has your bank taken to encourage a savings habit among the general public?
SRKH: To promote a sustainable savings culture, Bank Asia has introduced financial literacy programmes, partnered with NGOs, and expanded agent banking in remote areas. With competitive rates and inclusive products for minors, students, women, and senior citizens, the bank aims to boost disciplined saving habits across diverse and underserved communities.
TDS: What innovative steps have been implemented to make savings products more convenient and accessible for all kinds of customers?
SRKH: Bank Asia has embraced digital transformation to make savings more convenient. Through the Bank Asia "SmartApp", users can onboard digitally and manage their accounts with ease. Our 5,000+ agent banking outlets offer services like account opening and cash withdrawals. Many accounts include integrated services such as insurance, EMI options, and utility bill payments. For customers seeking Shariah-compliant solutions, our Islamic Banking Division provides tailored Mudaraba accounts. We have also integrated NID verification and e-KYC to ensure secure onboarding. Additionally, our "Ghore Bose Hisab Khulun" module enables remote account opening anytime, anywhere. We are creating an ecosystem for each customer segment.
TDS: What are your future plans regarding the enhancement and expansion of savings products?
SRKH: Our future plans include introducing theme-based and goal-oriented savings schemes, such as, special health insurance support for the NRBs and wage earners, Hajj Savings and Education Funds, complete with budgeting and planning tools to support structured financial goals. We are also developing a gamified savings app specifically designed for youth, using interactive challenges to foster saving as a lifelong habit. In addition, we are implementing AI-powered personal finance advisors to analyse spending patterns and recommend personalised savings strategies. Our Islamic Banking Savings Suite is being expanded with flexible profit-sharing plans, while micro-savings products are being created through collaborations with fintech partners to support lower-income and gig-economy workers. Investment in digital infrastructure will continue, ensuring accessibility, flexibility, and enhanced customer experiences across all banking services.
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