In the second session of Northern University Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal and Channel I Online, participants learned about how a Data-Driven Approach Can Build A Stronger Brand. It is an initiative of Think Content.

Khan Muhammad Saqiful Alam, the Analytics Adviser, Intelligent Machines Limited, Program Manager, Trust and Safety, TikTok, started the session by telling the audience how data analysis and branding work side-by-side. He stated, "Forming a system to collect data is essential here as we have to have a specific structure for collecting the data. But now, data is a picture or a video, and the sudden rise of cloud computing grew the nature of data collection drastically. It also changed the working environment, and thus this whole area of data analytics came to play."

When asked about the opinion regarding data collection in Bangladesh, Md Muiz Tasnim Taqui, the Associate Vice President of EY, said that relentless working and data analysis is the key to opening new doors. He added that everything is based on data now, and it'll continue to do so.

Debbie Leow, the Managing Director of MyKey Global, had her very own version of addressing this data-driven approach or creating a stronger brand. She said that dealing with non-generic data is the biggest challenge and when the data isn't easily interpreted, the whole business model might fail. As a result, we need to find and analyze data properly to showcase its true potential.

Md Sohan Haidear, the Founder and CEO of Smartifier Academy said that based on the analysis of these data the organisation comes up with unique strategies to implement workflow and training sessions that aligns with the brand's organisational goal. Lastly, Debbie Leow said that we need to keep going to reach a successful brand image. The more we interact and improve how the data is used in any organisation , the more chances of seeing the face of success will be relevant.