Daraz Bangladesh, the country's leading e-commerce marketplace, hosted Brand Meet 2025, bringing together 20 major brand partners to unveil "Choice", its latest supply chain innovation.

The initiative strengthens Daraz's logistics capabilities, offering brands faster deliveries, enhanced visibility, and optimized fulfillment solutions.

Launched earlier this year, Choice is a curated shopping channel featuring over 4,000 top-rated products at competitive prices. It has doubled traffic and sales for participating brands, with priority marketing placements and exclusive promotions driving higher conversions. The Free Gift feature alone has increased buyer penetration by 30%.

Built on a single-warehouse model, Choice streamlines inventory management, cutting delivery times by 30% while improving cost efficiency.

Addressing the event, Ben Yi, Managing Director of Daraz Bangladesh, said, "Daraz is committed to continuously investing in optimizing our supply chain efficiency to unlock greater growth opportunities for our sellers and brands. Through enhanced visibility, priority placement, streamlined inventory management, and direct access to eager customers seeking trusted products, Choice is emerging as a powerful new avenue for growth for our brands."

To recognize outstanding contributions, Daraz awarded its top-performing Choice partners at the event, with Unilever Bangladesh Ltd. as Revenue Champion, Minister Human Care Ltd. as Order Champion, Partex Tissue Ltd. as the First Flagbearer of Choice, Marico Bangladesh Ltd. as Revenue Growth Champion, and Reckitt Benckiser (Bangladesh) PLC as Order Growth Champion.

The event concluded with an Iftar and Dinner, celebrating shared success and reinforcing Daraz's commitment to long-term brand partnerships.