Eastern Bank PLC (EBL) has entered into a bancassurance agreement with Pioneer Insurance Company Limited, facilitating EBL customers to access the insurer's financial products directly through the bank.

Ali Reza Iftekhar, managing director and CEO of the bank, and Syed Shahriyar Ahsan, chief executive officer of the non-life insurer, signed the agreement at the bank's head office in Dhaka today, said a press release.

This collaboration operates under the Bancassurance Guideline of the Bangladesh Bank and the Insurance Development and Regulatory Authority.

M Khorshed Anowar, deputy managing director and head of retail and SME banking at the EBL; Syed Zulkar Nayen, head of business; and Sarmin Atik, head of liability and wealth management; and SM Mizanur Rahman and SM Jasim Uddin, deputy managing directors of the insurer; and Md Zakir Hossain, assistant managing directors; were also present.