Walton has launched "Digital Campaign Season-22" with millionaire benefits for customers in celebration of the upcoming Eid festivals.

Customers are offered Tk 10 lakh on the purchase of a Walton brand fridge, air conditioner (AC), washing machine, or BLDC fan from any Walton Plaza or distributor outlet across the country, according to a press release.

In addition, substantial cashback offers, amounting to crores of taka, are also available to customers. These benefits will be valid from February 20 until Eid-ul-Azha this year. The benefits were unveiled during the launch event of 'Walton Digital Campaign Season-22', held at Walton's corporate office in the capital yesterday.

Bidya Sinha Saha Mim, film actress and brand ambassador of the campaign, unveiled the logo for "Digital Campaign Season-22" during the event.

Outlining the campaign's details, Ariful Ambia, head of strategic business development at Walton, said, "Buyers will need to complete digital registration of their products after purchase."

"Once registered, customers will receive an SMS from Walton notifying them of their award. The respective plaza or showroom will then hand over the prize to the customers," he added.

Irfan Sajjad, model and actor, moderated the event.

Walton has conducted a total of 21 seasons of its digital campaign, each of which has received a strong response from buyers.

Mohammad Rayhan, managing director of Walton Plaza; Nazrul Islam Sarkar, additional managing director of Walton Hi-Tech; Mofizur Rahman, deputy managing director and chief information officer; and Md Firoj Alam, head of sales at Walton Distributor Network, were all present at the event.

Among others, Tanvir Rahman, chief business officer of Walton AC; Tahasinul Haque, chief business officer of Walton Fridge; Mostafa Kamal, chief business officer of Walton Home Appliances; Zoheb Ahmed, chief marketing officer; and Amin Khan, film actor and senior executive officer, were also present.