Leading home appliances brand Singer yesterday launched a sales campaign focusing on the upcoming football world cup, offering special discounts on different products of the company.

The company will give away 1,000 Singer-branded LED or smart televisions among the buyers of such TVs for free under the campaign titled “Singer-Late Korlei Hobe Deri, Bishwa Cup-e Ek Hajar LED TV Free”, said MHM Fairoz, CEO of Singer Bangladesh.

Gavin J Walker, chairman of Singer Bangladesh, launched the campaign at Radisson Blu Dhaka Water Garden in the capital.

“Singer has become a trusted brand as it delivers what it promises,” Fairoz said at the event.

Singer has always given priority to the requirements of the consumers and kept its commitment, he said.

To win the smart televisions for free, every buyer has to send an SMS to 6969, said Vajira Tennakoon, marketing director.

“Seventeen customers will get their money back every day under the campaign that will continue till July 15.”

The company will also offer cash discounts of up to Tk 8,500 on TVs, six months interest-free instalment facility and wireless keyboard/router with specific models of the smart TVs.

All the televisions will come with a three-year warranty, the company said.

Mokbulla Huda Chowdhury, sales director for retail; Kazi Rafiqul Islam, director for wholesale operations, and Ashgar Hossain, general manager for corporate sales, also attended the event.