MasterCard awarded the winners of its campaign—Experience Paris with MasterCard— yesterday at a programme at Pan Pacific Sonargaon in Dhaka.

During the campaign throughout the month of Ramadan, the customers earned points for any retail or online transaction of Tk 1,000 or above with their MasterCard branded credit, debit and prepaid cards.

AKM Fazlul Haque, who became the top cardholder with the highest point, was awarded with an all-expenses paid couple trip to Paris.

The names of the top 30 users were also announced in the programme.

Campaigns such as this one from MasterCard and its partner banks go a long way in promoting the use of electronic payments as well as the digital transactions in the country, Subhankar Saha, executive director of Bangladesh Bank.

“The use of digital transactions has increased in the country; however companies like MasterCard play a key role here to expand the industry.”

MasterCard is on the right track to promote digital transactions, he said.

“We designed this campaign by keeping in mind our mission of encouraging electronic payments by rewarding cardholders,” said Syed Mohammad Kamal, country manager of MasterCard Bangladesh.

“The festive Ramadan season is the perfect time, when the frequency of transactions and shopping increases.”

The grand prize is truly the most priceless experience anyone can dream of -- a trip to Paris, Kamal said.

“We have looked forward to our cardholders availing the exciting offers that were in store for them and today we are excited to be here to handover the prizes.”

“We are confident that this campaign has been successful in promoting electronic payments in the country.”

Other winners received various gifts such as all-expenses paid couple trips, large screen televisions, air conditioners, iPhone 7, wrist watches, dinner coupons and gift vouchers.

Ahmed Kamal Khan Chowdhury, managing director of Prime Bank, and Mahia Juned, deputy managing director of City Bank, also spoke at the event.