Star Cineplex's steep ticket price hike sparks public outcry

In a move that has left moviegoers across Dhaka stunned, Star Cineplex has significantly increased its ticket prices without prior notice, leading to widespread criticism from the public and the film industry.
Previously, ticket prices ranged from Tk 350 to Tk 1,500. Now, they have surged to between Tk 400 and Tk 1,800, depending on the showtime and seating class. Matinee shows, which were once more affordable, have seen hikes of Tk 50 to 150, while evening and weekend shows have increased by Tk 200 to 300. The most expensive VIP seats now cost Tk 1,800, a steep rise from the earlier Tk 1,500.

This abrupt increase has sparked a flurry of reactions on social media, with many expressing their frustration and disappointment. Filmmakers and industry insiders have also voiced their concerns.
Director Dipankar Dipon took to Facebook to highlight the financial strain this places on the average moviegoer. He pointed out that a couple would now need to spend nearly Tk 2,000 for a movie outing, including tickets, snacks, and transportation. "For a lower-middle-class family, this is a significant amount," he wrote. "If ticket prices were more affordable, more people could enjoy films in theatres, potentially boosting the industry's revenue."

Saraf Ahmed Zibon, director of the Eid release "Chokkor 302" starring Mosharraf Karim, also expressed his disappointment. He noted that despite the film's popularity, it received fewer showtimes, and the increased ticket prices could deter his target audience of students and middle-class viewers. "We need systemic changes to support young filmmakers and the Bangladeshi film industry," he emphasised.

In response to the backlash, Mesbah Uddin Ahmed, senior manager of Media and Marketing at Star Cineplex, acknowledged the price adjustments. He explained that the changes were made to align with current circumstances and that the highest-priced tickets are for VIP seats. "We have increased prices slightly to ensure a better experience for our audience," he stated.
Despite the controversy, Bangladeshi films continue to draw audiences. "Chokkor 302" has been performing well, with many shows selling out. However, the sudden price hike raises concerns about accessibility for the wider audiences and the future of moviegoer attendance across local theatres.
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