On Friday, BLACKPINK dropped a new song "Pink Venom", along with its music video on YouTube. They dropped the single ahead of their full-length album "Born Pink", which is set for release in September. "Pink Venom" is their first single in almost two years, and was released ahead of their nine-month world tour. The music video for the song has already crossed 48 million views on YouTube during the time of writing this article.

Reuters reported that BLACKPINK's management agency, YG Entertainment, had mentioned that the music video for the song is the most expensive video they have ever produced. The new album, "Born Pink", is set to be released on September 16. The album has already presold over 1.5 million copies in just a week, which is double the number of BLACKPINK's first album.