Bikroy and their research partner Kantar Millward Brown, a British multinational market research firm have organized a session on 'Insights into Digital Marketing'. This event was aimed to help understanding the concept of Digital marketing through panel discussions. The event was held at night May 03, 2017 at the capital's Lakeshore, La Vita Hall.

The participants of the event has been enlightened by the important sessions on Digital marketing conducted by the key speakers. Martin Malmström, Managing Director of Bikroy illustrates an insight on 'The Online Landscape of Bangladesh' and Abdullah Tahir Chowdhury, Account Director of Kantar Millward Brown presents an interesting insight on 'Understanding the Digital Marketing Landscape of Bangladesh'.

At the end bit of the event, Mr. Shikdar Akhtar-Uz-Zaman, Head of Media of Grameenphone; Ms. Sayeda Umme Salma (Jhumur), Media Director of top of Mind Media; Mr. Tanveer Faruq, Events Manager of Unilever Bangladesh and Ms Kandaker Samina Afrin, Country Manager of Kantar Millward Brown sat on a panel discussion named 'The Changing Role of the Agency in Digital Marketing'. The panel discussion was moderated by Misha Ali, Director, Marketing, Bikroy.

Higher official from both the organizing parties were present at the event. This initiative was intended to illustrate the unbound opportunities of Digital marketing among the general people of Bangladesh.

Misha Ali, Director, Marketing, Bikroy said, "I'm truly proud to be a part of this enlightening initiative. Bikroy being the largest marketplace of Bangladesh is always committed in bringing innovative services and attractive offers for the users. This event will help developing the online marketing strategies in Bangladesh and develop interest among the digital entrepreneurs".