Rangs Toshiba yesterday launched a new smart television—Pro Theatre Ultra HD 4k Android TV—which will enable customers to access the internet through Google Play Store.

“These new model TVs are developed to focus on the conveniences for home entertainment while taking advantage of the latest android TV platform,” said Rubaiyat Jamil, CEO of Rangs Industries Ltd.

The television belongs to the company's Pro Theatre U97 Series and has the ability to optimise apps and games, millions of YouTube contents, latest movies and music to give a large screen experience, he said.

Jamil spoke at a press meet at Four Points by Sheraton Dhaka, Gulshan in the city.

The television apparently is going to run on the Android 4.4.4 OS by Google and will be made available in the Bangladesh market today, he said.

The 55-inch model of the TV is priced at Tk 124,600 while the 65-inch variety has a price tag of Tk 164,999, he said.

About the feature of the 4K television, Jamil said there is also an intelligent scene optimiser that automatically changes display settings to suit a scene.

The TV also has a feature called “Active movie resolution plus”, which is supposed to reduce motion blur in fast action sequences both under 4K and upscaled Full HD settings, he said.

“The TV not only encompasses broadcast programmes but also provides a myriad of entertainment all over the world, transforming the living room into a true multimedia entertainment centre.”

The device is equipped with voice search facility, through which people can quickly find what they want by voice search in variable languages, he said.

“This is very convenient and simple since you can spend less time browsing and have more time watching by just saying the keywords and enjoy the contents precisely selected by your TV.”

Toshiba is the first manufacturer in the world possessing TV models certified with “TV with Android” by Google Inc back in 2013, said Linda Choo, director of Lindson Consulting Pte Ltd.

The television also has ports for attaching a wireless keyboard and a mouse, making navigation easier on the Android platform, she said.

“The U97 series are integrated with Android TV with a lighter and more polished operating system optimised for Smart TV, the first models from Toshiba for the Asean market.”

Cricketer Shahriar Nafees also attended the launching event.