PepsiCo and Transcom Beverages Ltd yesterday introduced beverages in 250ml cans to attract the young generation. The cans priced at Tk 35 each will be available in Pepsi, 7up, Mirinda, Mountain Dew and Pepsi Diet.

Pepsi has always served as the identity of the youth, said Darpan Vashishtha, country manager of PepsiCo, at the launch of the slim can at Picasso Restaurant in Dhaka.

The introduction of the can with 'My Can, My Style' as the theme appropriately represents the individuality of the youth and gives the youth a medium to express themselves in their own way, he said.

“I am extremely excited about the launch of the slim can with the theme, as I personally believe in the power of self-expression and positive attitude,” Vashishtha added.

“It's a cool new pack,” said Khurshid Irfan Chowdhury, executive director of Transcom Beverages.

“I am glad to be a part of yet another milestone of Pepsi, this time with the launch of the iconic 250ml slim can. We are extremely excited about this.”

Chowdhury believes the pack will rewrite the rules for the category and strengthen the company's position as the leader in the country's beverage industry.

Cans have always been a style statement with the youth, and this slim can glorifies the experience of drinking PepsiCo products in a whole new way, PepsiCo said in a statement.

The company also chose two national cricket team players, Soumya Sarkar and Taskin Ahmed, as the brand ambassadors to promote the drinks.

Photo: Star

Transcom Beverages is the sole franchisee of PepsiCo International for bottling, distributing and marketing of Pepsi, 7up, Mirinda, Mountain Dew, Slice, Pepsi Diet, 7up light and Aquafina in Bangladesh.

7up has been awarded as the best beverage brand in the last five years by Bangladesh Brand Forum while Transcom Beverages won the PepsiCo International Bottler of the Year award in 2009.