Global digital payment service provider Mastercard has launched the "Mastercard Holiday Spend Campaign 2025", styled "Festival means Mastercard", a 25-day flash campaign.

This campaign is designed to enhance the festive seasons of Eid-ul-Fitr and Pohela Boishakh, offering a range of exciting rewards for its cardholders, according to a press release.

From March 26 to April 19 of this year, the flash campaign will present priceless experiences and fantastic prize opportunities for shoppers using their Mastercard debit, credit, and prepaid cards.

The top 50 spenders will have the chance to win exclusive rewards, with the grand prize being a Tk 100,000 travel voucher, alongside a range of travel and home appliance vouchers.

These prizes are intended to add an extra layer of joy to the holiday celebrations for Mastercard users.

With each transaction made using Mastercard debit, credit, or prepaid cards, cardholders will increase their chances of winning.

Participants must make both cross-border and domestic transactions to qualify for these prizes.

The selection of winners will be based on the total spend volume.

The campaign is open to all cardholders of Mastercard-branded debit, credit, and prepaid cards issued by the 18 participating banks and non-bank financial institutions in Bangladesh.