Online shopping platform Daraz and global digital payment leader Visa jointly launched a co-branded card on Tuesday to make the online shopping experience easier and more enjoyable for customers.

Both Daraz and Visa signed a partnership agreement to this end, said a press release.

Under this offer, users of the online shopping platform will enjoy attractive discounts, cashback offers and rewards on credit and prepaid card purchases along with payment security.

The card will soon be available for the customers in partnership with Daraz, said Visa and an authorised card issuer bank.

"This co-branded card will redefine how our customers shop online, offering exclusive benefits and a seamless payment experience. We are excited to embark on this journey together," said Syed Mostahidal Hoq, managing director of Daraz Bangladesh.

"The cards, available in physical and digital forms, come with enhanced rewards and great benefits. With value additions like co-branded cards, merchants have the opportunity to build customer loyalty and stickiness, which in turn helps them expand revenue streams and grow their business," said Soumya Basu, country manager of Visa Bangladesh, Nepal and Bhutan.