Aarong, a fashion and lifestyle retail chain in Bangladesh, has expanded its operation by opening an outlet in Cox's Bazar, marking its first presence in the country's premier beach destination.

Tanvir Hossain, chief business officer of the lifestyle brand, inaugurated the outlet recently.

This is the 31st outlet of the lifestyle brand, according to a press release.

Located on Jhautola Main Road, this two-storey, 11,000-square-foot outlet offers an immersive shopping experience featuring Aarong's sub-brands—Taaga, Taaga Man, and Aarong Earth.

Customers will also have the opportunity to choose products from a diverse selection of handmade apparel, jewellery, home décor, skincare, and accessories, ensuring something special for every shopper this Eid-ul-Fitr season.

"We are delighted to bring Aarong to Cox's Bazar. As Bangladesh's premier tourist destination, this vibrant city provides the perfect backdrop to celebrate our heritage, craftsmanship, and commitment to empowering artisans," said Tamara Hasan Abed, managing director of BRAC Enterprises.

"We look forward to welcoming both locals and visitors from around the world to experience Aarong's commitment to timeless craft and community," she added.

Aarong, a social enterprise of Brac, is Bangladesh's most beloved fashion and lifestyle brand, dedicated to promoting artisanal heritage and sustainable craftsmanship.