PepsiCo yesterday launched its new formulated mango drink, Slice, for Bangladesh market with a campaign featuring brand ambassador and film superstar Katrina Kaif on the new packaging.

The new Slice, which brings the taste of irresistible mangoes to consumers in Bangladesh, will be available for purchase in a 200ml PET pack priced at Tk 20.

There is a growing demand of consumers looking for newer and better taste experiences in Bangladesh, said Naseeb Puri, marketing director of PepsiCo for area countries, about the campaign.

"We are committed to delivering the best offerings to our consumers in the country and launching Slice was a natural step given the love for mangoes here," she added.

Slice will be made and distributed nationwide by Transcom Beverages, PepsiCo's exclusive bottling partner in Bangladesh.

"The brand has received immense love internationally and we hope that the same brand love will resonate strongly with our consumers here in Bangladesh and make Slice the go-to mango beverage in the country," said Debasish Deb, country manager for PepsiCo in Bangladesh.

"We are confident that the all-new price point of Tk 20 will make the product immensely popular amongst consumers," said Khurshid Irfan Chowdhury, managing director and chief executive officer of Transcom Beverages.