Lutfi Chowdhury, former Regional Head of Eskimi South Asia, has been appointed as the Managing Director of Eskimi.

With this leap, he has also placed Bangladesh as the central hub of this global programmatic and demand-side platform with its presence across 45 countries, according to a press release.

Eskimi, also known as  Eskimi DSP started its journey in Europe in 2002 and began its expansion in 2009. The programmatic business of Eskimi, however, kicked off from 2015 in Nigeria and they launched in Bangladesh in 2017.

Lutfi Chowdhury, who then joined Eskimi DSP as the Country Manager had ensured the growth of the team in Bangladesh that soon landed him in the position of Regional Manager in February 2018 looking after the business and expansion in Bangladesh, Nepal, and Myanmar. Over the last 2 years, the Bangladesh office began to act as the hub for Eskimi in South Asia and under the leadership of Lutfi Chowdhury, they expanded by hiring a bigger team to look into the core business and operations.

In August 2019, Lutfi Chowdhury, with his capabilities, has been appointed as the Managing Director of Eskimi DSP while Bangladesh branch has been recognized as the regional branch and now accommodates teams working with data, design, operations, finances and much more. 

To this success, Vytas Paukstys, Founder and CEO, added how under Lutfi Chowdhury's leadership Bangladesh has grown to become a very important business unit in Eskimi structure due to talented and hardworking team, growth opportunities and good regional positioning.

Now Managing Director at Eskimi DSP, Lutfi Chowdhury was previously involved with renowned data-driven ad networks like G&R and Wizards where he believes to have learned how important it is to educate the market on the value of data and data-driven campaigns.

When asked about his journey with Eskimi so far, he responded how he enjoyed being involved in motivating the global growth of the company, “What drew me towards Eskimi was the idea behind an advanced product. I had previously been involved in educating the market and this was my chance to perform. The team is driven by the youth, we are growth-focused, our goals are realistic and our opinions valued. This is the mantra behind Eskimi’s growth.”