With its commitment to bring the best of its global offerings to Bangladesh, Kantar MRB formally announced the tie up with Kantar Worldpanel - the global leader in consumer purchase intelligence and shopper behaviour.

Kantar MRB launched its new, enhanced and globally aligned Kantar Worldpanel Bangladesh service at a gathering of senior marketing and business leaders on February 25 evening.

The new Kantar Worldpanel service, covering 5,150 households from across the country, will provide more granular insights to assist brand and marketing decisions. It will cover 53 categories including the new and fast-growing ones such as air fresheners, tooth brushes, chips, puffed snacks, and biscuits, among others.

Kantar Worldpanel has implemented a range of its global best practices and thereby harmonised the Bangladesh-related data with more than 50 other countries where Kantar Worldpanel is present. This significantly enhances the visibility and value of Bangladeshi consumers and market data which will now be available to local companies as well as to the regional and global headquarters of multi-national companies.

Kantar Worldpanel is also bringing to Bangladesh it’s rich portfolio of “Expert Solutions” comprising bespoke analytical services which support clients’ decision-making in key areas such as retail strategy, media investment and developing new and innovative products and offers.

Also, to deliver insights faster as well as make it accessible round the clock, Kantar Worldpanel will deliver its Bangladesh-data via Worldpanel Online - Kantar Worldpanel’s data and analysis tool.

“The FMCG market in Bangladesh is perhaps one of the fastest growing markets globally. Besides intense competition in the market place, we are also witnessing the evolution of Bangladeshi consumers at a scorching pace. Therefore, today, both the brands and retailers need most accurate, latest, and timely information which would help them to in understanding their consumers and making better business decisions,” said ANM Ziaul Islam Mithu, CEO of Kantar MRB.

“Kantar Worldpanel’s globally aligned consumer panel in Bangladesh, backed-up by the in-depth knowledge and expertise of Kantar MRB team, will allow us to partner and identify more growth opportunities for all FMCG clients,” he added.

“The new service connects the Bangladeshi consumer panel with the global network of panel services operated by Kantar Worldpanel in Europe, Asia, Latin America, Middle East and Africa. This will allow us to provide additional understanding to anticipate the shopper and consumer behaviour as well as global context for Bangladesh brands wanting to grow at home or abroad,” said K Ramakrishnan, general manager and country head (South Asia) at Kantar Worldpanel.

The first dataset for the improved Bangladeshi consumer panel will be available in March with data for Q1 2019.

Kantar MRB’s Household Panel has been offering insights on consumer purchase dynamics and brand interactions to the marketers since 2002.