Hitachi, a Japanese multinational conglomerate company headquartered in Tokyo, is keen to enhance their market share in Bangladesh by providing high quality and environmentally friendly products, according to Hiroshi Honda, a general manager of Hitachi Home Electronics Asia.

“Hitachi has a plan to increase investment in Bangladesh and provide the next generation of advanced technology products,” Honda said while addressing a launching programme for a pair of high-end Hitachi refrigerators.

The programme, organised by Transcom Electronics Limited, was held at the International Conference Centre Bangladesh (ICCB) in Kuril yesterday.

In 2020, Hitachi plan to escalate their growth in the market. To carter to their customers, Hitachi will look to broaden their product range.

“Our new year resolution is to deliver a truly differentiated line of home appliances that can successfully meet local needs,” said Honda, adding that Hitachi is a pioneer of high-tech electronics production.

Transcom Electronics, the country’s foremost electronic product distributor, has purchased the rights to sell the two refrigerators showcased at the ICCB.

The first model, the HITACHI R-M820VAG9PBX Side by Side, is a double door refrigerator, featuring a vacuum compartment, powerful deodorization capabilities, energy-efficient inverter technology, and an eco-monitoring sensor.

The second model, the HITACHI R-WB640VOPB 4D French Bottom Freezer, also includes vacuum compartments and deodorization technology with triple power filter alongside auto doors and an exterior LED handle.

The first icebox will be priced at Tk 465,000 while the second, which comes in two colours -- Glass Black and New Glass Brown -- will cost Tk 210,000.

The event focused on HITACHI’s future plans in Bangladesh.

As of 2018, Hitachi’s growth in the market was 40 per cent but that value increased to 56 per cent in 2019, said Yeamin Sharif Chowdhury, a director of Transcom Electronics.

The company plans to further increase its penetration in the market by increasing growth to 100 per cent. To do so, the company will widen its retail and dealer network.

“By maintaining competitive pricing, strong partner management, attractive consumer promotions and providing quality services instantly, we will increase the scope of this business by 360 degrees,” Chowdhury said.

Transcom Electronics provides original brands and quality products with superior service in order to enhance the lifestyle of consumers in Bangladesh.

Transcom Electronics is an official service partner of Hitachi and other high-end brands which are available in Bangladesh. The company is the most trustworthy and promising multi-brand electronics retailer of the country, he added.

The event was attended by senior officials from HITACHI and Tarun Jain, general manager of the west region of India Business.