Dekko ISHO Technologies (DITECH), a concern of Dekko ISHO Group, has signed a strategic capital investment agreement with Fashol.com Limited, a business-to-business startup aiming to change the country's age-old perishable supply chain using technology, data, and efficient logistics. 

The ceremony took place in Dekko ISHO's corporate office and was attended by the group's Director Prottoy Hossain, and Fashol.com's Founder & CEO - Sakib Hossain, Co-founder Mamunur Rashid, Chief Technology Officer Ashikur Rahman Ashik.

"The lack of food security is unfortunately one of the biggest global crises of our times, and Fashol.com has the potential to have an immense positive impact on this issue, nationally, and hopefully someday, globally as well," said Prottoy Hossain.

"We are proud to be able to be a part and an enabler of their endeavors, and hope to work together for a long time in our efforts to create a better world," he added. 

The key vision of Fashol.com is creating value for the ecosystem of Bangladesh.

Their business provides higher profit margins on time payments to the farmers, doorstep delivery, hygienic vegetables & fruits & hassle-free business for the retailers, and additionally traceable and safe food for the consumers. 

Sakib Hossain, CEO and founder of the Fashol, said "Agri sector is one of the biggest economic drivers of our country. That being said, the whole ecosystem is still working as it was 150 years ago. We need to put more resources and talents in this sector to get this whole ecosystem ready for the next technological era. When I started fashol.com, some of our customers had laughed saying no one would buy from us this way, today they can't even think of running their businesses a single day without ashol.  That's the power of technology we wanted to bring in this ecosystem." 

"We have been fortunate to get the chance to work with such a remarkable team and the partnership we have received from Dekko ISHO Group. This took us a big stride forward towards fulfilling our ultimate vision." he added.

Fashol.com started their journey in 2020, and have successfully distributed around 1.5 million kilogrammes of vegetables and fruits among retailers.

The signing ceremony took place on October 16, which is observed worldwide as World Food Day and also celebrated by the company through the distribution of lunch to 2,000 less fortunate individuals, while Fashol provided grocery packs for 500 individuals.

This initiative was undertaken in partnership with the non-profit organisation Bidyanondo.