Anchor, a trusted and No 1 dairy brand in New Zealand, has re-entered the Bangladesh market with the launch of its latest product, Anchor Pushti Dudh, through a partnership with Transcom Limited, a prominent business conglomerate in the country.

This collaboration aims to make high-quality, nutritious dairy products accessible to consumers, bringing everyday health benefits to more households in Bangladesh.

Anchor Pushti Dudh is a milk powder that contains 22 essential vitamins and minerals, including protein, calcium, and vitamins A and D, designed to support growth, provide energy, and boost immunity. Focused on affordability and versatility, it caters to the specific needs of the people.

Md Zahid Hussain, director of operations and group CEO's office of Transcom Distribution Co Limited (TDCL), and Fazlan Faizal, general manager for Sri Lanka and local emerging markets of Fonterra Brands Lanka (FBL), inaugurated the product in Dhaka recently, according to a press release.

"We're excited to join hands with Transcom Ltd to bring Anchor Pushti Dudh to the people of Bangladesh, a market with vast potential and a strong affinity for high-quality, trusted dairy products," said Faizal.

"As a dairy nutrition company, Fonterra is focused on delivering high-quality dairy products for people at all life stages, backed by our world-class grass-to-glass supply chain," he added.

"Our commitment to combining premium New Zealand dairy quality with affordability and nutritional value aligns perfectly with the needs of the local consumer," he continued.

Hussain said, "Expanding our portfolio from food and beverage to dairy nutrition represents an exciting new chapter for Transcom Distribution Co Limited."

"We are committed to bringing high-quality, trusted products to the Bangladesh market, and our partnership with Anchor allows us to introduce premium dairy nutrition options to local consumers," he added.

"By importing world-class products like Anchor Pushti Dudh, we aim to meet the growing demand for nutritious, versatile, and affordable dairy options in Bangladesh," he continued.

Anchor has tailored Anchor Pushti Dudh specifically for Bangladeshi consumers, ensuring it fits local tastes and expectations.

With a creamy texture and rich flavor, Anchor Pushti Dudh has been trialed with local consumers to perfect the product's formulation, providing a high-quality, versatile solution that meets the nutritional and economic needs of the market.

It's perfect for tea, in a glass of plain milk, and can be used to make a multitude of Bengali desserts.

Gian Jayawardena, director of marketing, innovations and emerging markets at FBL; Ashane Ranabahu, associate director of emerging markets; Thisari Piyadigama, category manager; Lalith Darshana, head of sales development north-east emerging markets; and Rabiul Islam, business development manager, were present.

Among others, Kh Enamul Mannan, assistant general manager of sales and business development at TDCL, and Md Abdullah Al Mamun, director of corporate finance, were also present.