ACI Pure Flour Limited launched a new product of fortified flour named "ACI Pure Power Flour" at the Shwapno outlet in the capital's Gulshan-1 to meet the nutritional deficiencies in the daily diet of people.

Enriched with 10 essential vitamins and minerals, including folic acid, zinc, calcium, iron, vitamin A, vitamin B1, vitamin B2, vitamin B3, vitamin B6, and vitamin B12, this fortified flour will make daily meals more nutritious and healthy, according to a press release.

Commenting on the new product, Faria Yasmin, chief business officer of ACI Foods & Commodity Brands, said, "ACI Foods & Commodity Brands has always focused on quality and innovation."

"We hope that ACI Pure Fortified Atta will ensure nutrition and health in every family of Bangladesh," she added.

The absence of various vitamins and minerals in the diet, especially zinc, iodine, vitamin A, and folic acid, is a big challenge for human nutritional needs, physical and mental growth, and development, the press release said.

Fortified flour not only addresses these challenges but also boosts immunity, increases body strength, helps improve mental development and eyesight, keeps the heart healthy, and increases red blood cells.

"Shwapno is always committed to providing healthy products to consumers. ACI Pure Fortified Atta will further strengthen that goal," said Sohel Tanvir Khan, business director of ACI Logistics.

"We will reach every consumer's doorstep by ensuring the presence of ACI Pure Fortified Atta at every outlet," said Abu Naser, director (operations).

ACI Foods & Commodity Brands was the first to market commercialised fortified rice in Bangladesh and received a huge response.

Millers for Nutrition, TechnoServe, and Ruposhi Flour Mills have assisted ACI with technical support in the development of this innovative product.

Sabbir Hasan Nasir, managing director of Shwapno; Guljer Ahmmed, country programme manager of Millers for Nutrition; Nayem Zobayer, senior food fortification specialist of TechnoServe; along with senior officials of ACI Foods & Commodity Brands and retail chain Shwapno, were also present.