A new cable television service provider—Jadoo Digital—is set to launch its operations in Bangladesh in the first week of April.

Jadoo Digital will enter the market primarily with high-definition television services which will later be followed by internet and voice-call services.

A unit of Mohammadi Group owned by Annisul Huq, Jadoo Digital was conceived to provide consumers with breakthrough entertainment and communication experience, according to a statement.

The company has already started its test transmission under a pilot project in Nikaton area in Dhaka, said Ishraq Dhaly, head of marketing at Digi Jadoo Broadband Ltd that owns Jadoo Digital.  “We will change the customers' experience of entertainment. They will be able to enjoy triple play services by using one cable,” Dhaly said. Launched in 2007, Digi Jadoo is providing 20 plus television channels in the country, including Star TV Network, BBC, Ten Sports, Neo Sports, ABP and Times.

Now, Jadoo Digital has the ability to deliver 250-plus channels, ensuring crisp imagery and crystal-clear sound with entertainment content from around the world 24 hours a day, the company said.

People get around 106 satellite channels with their present cable television connections. Jadoo Digital will offer 30 high definition channels under a package of Tk 600, Dhaly said.

Another package with 200 channels, including 19 HD channels, will cost Tk 500. People have to pay Tk 400 to get 175 channels and Tk 300 for 150 channels, he said.

Consumers will also be able to experience video recording, video on demand, electronic programme guide, high-speed internet and IP telephony, along with 24/7 call centre support, according to the statement.

To make its services better, Jadoo Digital has recently teamed up with TiVo Inc, an American corporation whose primary product is the marketing and subscription services for its TiVo branded digital video recorder.