Aarong, a popular lifestyle brand, unveiled one of the world's largest craft stores on Friday, captivating customers and garnering an overwhelmingly positive response.

After exploring the outlet, many customers raved about its distinctive selection and alluring shopping experience.

This store is a proud testament of Bangladesh moving boldly into the future, said Tamara Abed, managing director of BRAC Enterprises.

"It embodies our mission to preserve and celebrate Bangladesh's artisanal heritage while delivering a world-class shopping experience."

This store marks a new era for Aarong and highlights this brand's ambitions for the global stage, she added.

Located in the capital's Dhanmondi area, the flagship outlet spans over 60,000 square feet across eight floors and features monumental craft installations.

"Stepping into this Aarong outlet felt like walking into a piece of Bangladesh's heritage," said Ema Sarker, sharing her experience at the newly opened store.

"The craftsmanship on display is incredible—from the massive Nakshi Kantha to the pottery wall, every corner tells a story."

However, she noted that the overwhelming crowd made it difficult to fully enjoy the space.

"Since it's a new outlet and so many people are also doing their Eid shopping, it was really packed. At times, it was hard to move around and properly appreciate everything," she said.

"But despite the rush, the store itself is beautiful. It's more than just shopping—it feels like an experience."

Madhuri Biswas, a resident of Tikatuli, was in Dhanmondi for work and had no idea that the store had already opened its door. However, her colleague was aware and took her along.

"I ended up enjoying it a lot," Madhuri said.

Describing her experience, she said, "It was very crowded.

I found it to be very unique compared to other outlets. For example, this store has a designated area where mothers can breastfeed their children.

"Moreover, each floor is designed in a unique manner, which should be attractive to crowds," she said, adding that she also enjoyed the forest-themed playpen for children.

Founded in 1978, Aarong has grown into a household name, renowned for preserving and promoting the art and craft traditions of Bangladesh. Currently, Aarong operates a total of 30 outlets across the country.