Prime Bank PLC has launched a new Islamic banking product named "Sadaqah Jariyah" account that allows customers to donate to charitable causes continuously.

This special account lets people make donations in memory of loved ones or for themselves, helping their contributions live on.

Md Nazeem A Choudhury, deputy managing director of the bank, inaugurated the account in Dhaka today, according to a press release.

Commenting on this new product, Choudhury said, "The 'Sadaqah Jariyah' account is a meaningful way for people to support charitable causes and ensure that their generosity continues."

With the highest profit rates available, the account makes sure that donations keep supporting society through approved charities.

Customers can choose to donate either in instalments or all at once.

Recently, the bank signed a memorandum of understanding (MoU) with Dhaka Ahsania Mission, where the earned profit of the deposit will be donated.

As a part of launching the product, Prime Bank also signed with As sunnah Foundation, Bangladesh Thalassemia Foundation, Center for Zakat Management and Mastul Foundation as well. All profits from this account will also go to these organizations. Prime Bank will manage these funds carefully and transparently.

All profits from this account will also go to these organisations. Prime Bank will manage these funds carefully and transparently.

This new product under the bank's Islamic Banking division is a part of Prime Bank's goal to create a fairer financial system in Bangladesh by making banking more accessible.

Prime Bank encourages everyone who wants to make a positive difference to open a 'Sadaqah Jariyah' account.