Prime Bank yesterday launched a new savings instrument, Prime DiGi, which will allow customers to open an account online and without any initial deposit.

A form will be made available online, which the client will have to fill in and submit with the request to open a new account.

Prime DiGi will offer various services, including balance inquiry, account statement, fund transfer, credit card payment, utility bill payment, mobile recharge, insurance premium payment and transaction history.

"We introduced the digital savings account considering the demand of the young customers," said Rahel Ahmed, managing director of the bank.

He spoke at its launch at a press conference at Dhaka Club.

People now are reluctant to go to branches for basic banking services like account opening and account statement, Ahmed said.

"They prefer completing banking related work through mobile handset or laptop. Considering their needs, Prime Bank introduced the service."

The bank has already transformed itself and moved to the centralised system from traditional banking, he said.

Habibur Rahman, additional managing director, and Md Golam Rabbani, deputy managing director, were also present.