City Bank PLC has organised the "Branch Managers' Conference 2025" with the theme "Happy Employees, Happy Customers, Happy Shareholders" at a hotel in Cox's Bazar recently.

Aziz Al Kaiser, chairman of the bank, inaugurated the conference as the chief guest, said a press release.

In his address, Kaiser emphasised the banking sector's crucial role in the country's economic growth, stating, "Digital transformation and excellence in customer service are indispensable. All our branch managers must be prepared to face new challenges."

Mashrur Arefin, managing director and CEO of the bank, said, "The bank's departments must collaborate with one another and foster a culture of fairness and justice. City Bank must prioritise the small and micro business sectors above all others."

The primary objectives of the conference were to strategise for the future, review branch performance, expand technology-driven services, devise methods to enhance customer satisfaction, and outline a roadmap for sustainable growth.

Additionally, new business targets were set for retail and SME banking products, including deposits, loans, and cards.

The bank's board of directors and management extended heartfelt thanks to all stakeholders, regulators, and branch managers for their remarkable support in achieving the outstanding financial performance of the previous year, during which operating profit reached Tk 2,351 crore.

The bank awarded the best branch and the best branch managers for their exceptional performance throughout 2024.

Hossain Khaled, vice-chairman of the bank, Rebecca Brosnan, Rubel Aziz and Hossain Mehmood, directors, Matiul Islam Nowshad, independent director, and Md Mahbubur Rahman and Mahia Juned, additional managing directors, were present.

Managers of branches, sub-branches, and Citygem Centres from across the country, along with senior executives from the head office, were also present.