Crunk

Crunk (or Krunk) is a music style that originated in Memphis, Tennessee in the mid-to-late 1990s and gained mainstream success around 2003–04. An archetypal crunk track most frequently uses a drum machine rhythm, heavy bassline, and shouting vocals, often in call and response manner. The term “crunk” is also used as a blanket term to denote any style of Southern hip hop, a side effect of the genre's breakthrough to the mainstream. The word derives from a slang past-tense form of the verb "to crank" (as in the phrase "crank up").