Gallerie Apex, Bangladesh's leading local footwear retailer, will be collaborating with popular Rock band Arbovirus to promote its youth-based footwear brand Sprint. Since its introduction in 2009, Sprint has continued to support activities such as music, sports, etc. Through this collaboration, Sprint will partner with Arbovirus and LiveSquare, a music management firm, to bring to the main stage a number of concerts, music videos, music workshops and the launch of Arbovirus's second album.
“Sprint's fast-paced, urban designs and colours express the same energy and attitude that we have always tried to feature in our songs," stated Arbovirus's lead vocalist, Sufi. “We are excited to work with this Bangladeshi brand”, said Arbovirus's guitarist, Ranjan.
The band members were seen performing some of the popular tracks, wearing their favourite Sprint footwear, on Saturday 9 March at the press event organised by Gallerie Apex.
“The youthful energy present in their songs reflects perfectly the idea and designs behind our footwear brand Sprint”, stated Khandker Swanan Shahriar, General Manager, Marketing.
Senior executives of Gallerie Apex also attended the meeting.