In a brilliant move to glorify the artisanal skills of the craftsmen of Bengal and to commemorate Bangladesh turning 50, House of Ahmed, an ethnic luxury couture, has teamed up with Bibi Russell, fashion icon extraordinaire, to host the fashion show of the year.

In an outdoor press conference held by the gazebo on the cool afternoon of Thursday, 18 February, the idea of Magical Threads Runway 2021 was revealed at Radisson Blu Dhaka Water Garden. Headlined by Bibi Russell and House of Ahmed, expect the fashion show to be just as iconic if not more. In fact, expect it to be a true testament to Bangladesh's heritage and ethnicity, which is the entire vision of this endeavor.

Marking Bibi Russell's comeback in the fashion scene, Magical Threads will feature the heart and soul of Bangladesh. "I want to portray the magic and incredible work of the artisans of Bengal. It's fascinating to me how just a single thread can be intertwined with another, and another still, to create immaculate clothes and designs," muses Bibi, an artist renowned for her patriotism shining though her designs and a true conqueror of international fashion weeks, not to mention the founder of Fashion for Development. "Celebrating this ability while showcasing my honest work is what Magical Threads hopes to accomplish and we're sure we will be triumphant in our efforts," Bibi further shares.

In a bid to appreciate the label "Made in Bangladesh," Ahmed Tuhin Reza, founder of House of Ahmed explains, "Bangladesh is known for its diversity and heritage. Its legacy translates beautifully on tapestries, weaves and designs that are quintessential only to Bengal. At House of Ahmed, we are purely motivated to revive this dying art and preserve the true essence of our culture. Magical Threads is simply a concerted effort shooting for the same stars."

Behind the glitz and glam of the fashion show, therefore, stand a much bigger picture – to multiply the economic value of Bengal's artisans, uplift their lives and celebrate 50 magical years of Bangladesh.

Standing parallel to this initiative and among the attendees of the press conference were Tanzila Elma, Co-founder of House of Ahmed, Alexander Haeusler, Managing Director of Radisson, and Farzana Shakil, a household name that demands no introduction and the esteemed makeover partner of Magical Threads. Other partners include Sunsilk, Radisson Blu Dhaka Water Garden, Mutual Trust Bank Limited, FB Footwear Ltd and the event planner, Enchanted.

Magical Threads Runway 2021 is slated to make history on March 5, Friday.