For the last few years, the e-commerce market in Bangladesh has been enjoying rising popularity. Then came the coronavirus pandemic, creating an opportunity for online businesses to prosper further with the people leaning more towards online services. The question is: how long will this trend last? The comfort and convenience provided by e-commerce, together with the increasing access to social media, have already made customers accustomed to this mode of shopping. But making this business model sustainable is crucial. I urge the authorities to adopt policies conducive to this mode of business, which will help our country to prosper further in this digital age.

Lamisa Farhana, North South University