Unicef has launched “Every Child ALIVE”, a global campaign to demand and deliver solutions on behalf of the world's newborns, which will boost the Bangladesh National Newborn Campaign launched back in November 2017.

Through the campaign, Unicef is issuing an urgent appeal to government, health care providers, donors, the private sector, families and businesses to keep every child alive.

Bangladesh joins this global call to contain all preventable child and neonatal deaths by 2030, said the Unicef yesterday.

The campaign, aims to build consensus on the principle that every mother and every baby deserves affordable, quality care.

It will support Unicef and partners to realise the promise of Place; People: recruiting, training, retaining and managing sufficient doctors, nurses and midwives with expertise in maternal and newborn care at all levels of the health system; Products: guaranteeing clean, functional health facilities equipped with water, soap, electricity, life-saving drugs and equipment within the reach of every mother and baby; and Power: empowering adolescent girls, mothers and families to demand and receive quality care.

“No baby should die of preventable causes, and we need to extend affordable, quality health care to every mother and baby. Through this campaign Unicef aims to mobilise public support to influence policy change, fund solutions and engage with individuals, businesses and policy-makers to make this happen,” said Unicef Bangladesh representative Edouard Beigbeder.