Apparel exporter Snowtex is set to launch a new fashion retail brand, Sara Lifestyle Ltd, in the local market to provide quality products at a reasonable price.

“Our motto is 'Fashion for Everybody' as we are committed to offer quality apparels which everybody can afford,” said SM Khaled, managing director of Snowtex and Sara, at a press conference at The Daily Star Centre in Dhaka yesterday.

The brand's official launch will take place at its first outlet at Senpara in Mirpur, opposite Sher-e-Bangla National Stadium, on May 12.

“All kinds of men's, women's and kid's products will be available at the flagship shop where customer will get local, tradition and western tastes of fashion,” said Khaled.

“Sara starts its journey with about 20 years of apparel experience of Snowtex in the international market working with world renowned retailers,” he said.

Snowtex started its journey in 2000 with a buying house. In 2005, Snowtex established its first factory, Snowtex Apparel. Later it established two more factories -- cut and sew in 2011 and Snowtex Outerwear in 2014.

“Sonwtex employs over 10,000 people and gained $100 billion in exports in 2017. Our exports will reach $200 million in 2020 when total employment will stand at 20,000,” said Khaled.

Panjabi, casual shirts, polo, t-shirt, chino and jeans will be available for men and boys at the shop while western tops, casual shirt, ethnic tops, exclusive party wear, knit t-tops, leggings, denim, chinos, lawn, shrugs and palazzo for ladies and girls.

“More shops to be opened soon in local market as well as outside of Bangladesh as a creative designing team is working with commitment, sincerity and honesty to make quality dresses which will have strength to attract the masses,” he added. 

Sharifun Reba, a director; Mohammed Motiur Rahman, an assistant director, and Kashfia Nehreen Hossain, head designer, were also present.

Snowtex Outerwear received Leed gold certificate from US Green Building Council and Health and Safety Award from the Ministry of Labour and Employment in 2018.