Leading drugmaker Eskayef has based its annual conference for 2016 on an inspiring theme: conquer with courage.

The theme drew inspirations from the unshakable courage of Faraaz Ayaaz Hossain, who sacrificed his life for humanity and friendship through displaying outstanding courage during the horrific incident of July 1 at the Holey Artisan Bakery in Dhaka.

The conference was held at International Convention City Bashundhara in Dhaka yesterday.

At the event, the officials of the company pledged to display the spirit of Faraaz throughout their professional and personal lives.

Faraaz is the grandson of Eskayef Chairman Latifur Rahman and son of Eskayef CEO Simeen Hossain.

“We must work hard together and convert our courage into a driving force to take ourselves to newer heights and create history,” Simeen Hossain said at the event.

Eskayef Bangladesh Ltd has been renamed Eskayef Pharmaceuticals Ltd at the programme.

Eskayef aims to expand its reach in the global pharmaceutical arena with the new name, she said.

She also gave an update on the noble humanitarian projects taken up by the Latifur and Shahnaz Rahman Foundation, an Eskayef initiative.

The conference started with a minute of silence in memory of Faraaz and others who died in the terror attack.

Zaraif Hossain, elder brother of Faraaz, delivered a motivational speech to around 3,500 professionals of Eskayef.

“Faraaz learnt self-sacrifice from his mother. We are so proud to have such a mother in Bangladesh,” said Anisul Hoque, an eminent writer and associate editor of the Prothom Alo.

“Faraaz showed determination and the courage of convictions, and demonstrated the highest value of doing what is right,” said Latifur Rahman, who is also the chairman of Transcom Group.

He urged everyone to work with courage, sincerity and ethics. The company's directors, including Shahnaz Rahman, Saifur Rahman, Atiqur Rahman, Arshad Waliur Rahman, Shahzreh Huq and Ahmed Shafi Chowdhury, also attended the event.

Eskayef's Director for Marketing Mohammad Mujahidul Islam presented the business overview of the company and Director for Sales Mir Mostafizur Rahman presented the sales review.

The company's Director for Technical Services Ikhtiar Hossain highlighted the technical aspects of the company at the conference. The best performing professionals from Eskayef and Transcom Distribution Company received 'crest of honour' from Latifur Rahman.