During the festival styled '3rd Dhaka Advertising Festival', various events including ad exhibition, cultural show, discussion and creative competition will be held.

The Advertisement Club, a platform for ad professionals, will organise the show at Sonargaon hotel with the theme -- 'Advertising- Redefined', members of the club told a press conference in Dhaka yesterday.

With the ad market in the country growing, the festival will discover and encourage the ad talents, the organisers said.

The aim of the festival is to let people know the changing nature of advertisements, said Apon Ahsan, member secretary of the Festival Convening Committee and client service director of Expressions Ltd.