Subhinder Singh Prem, managing director of Reebok India Company and head of company's Saarc region, inaugurated the store on Friday along with Bangladesh national cricket team's coach Dav Whatmore, captain Habibul Bashar and all-rounder Mohammad Rafique, says a press release.

Reebok is the worldwide designer and marketer of sports footwear and equipment.

This new store offers the latest range of 40 SKUs (stock keeping units) including Premier series, the latest international collection from the US.

Managing Director of Trend Setters Ltd Athar Ali Khan, who is also a selector of Bangladesh national cricket team and a cricket commentator of ESPN and Star Sports TV channels, was also present at the inauguration function.